Play the gay away - When will sponsors realise they can’t win at the 2022 Qatar World Cup?
Every four years, squads of highly paid professionals gather together to unite the world, hammer their opposition and prove to everyone...
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Washed Up (Up, Down, Down, Left, Right) Shell and the Art of 'Gameswashing'
Following the emergence of ‘Brandwashing’ campaigns, companies like Shell are now trying to 'Gameswash' their tarnished image By Harry...
Is The Food Delivery App Fad Over? I Hope So. Everyone Loses This Race To The Bottom As Fast Delive
Harry Lang for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service...
From Hero To Zero
When brands f*ck over consumers, ending the relationship is the just start of their problems Originally published by Marketing Week,...
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