Article written for Marketing Week, February 2021 Lockdown timekeeping in midwinter is a cruel mistress. As I sit with my daughter at 5am on a morose Covid Monday, time moves ever so slowly. By the time we’ve done a full lap of ‘Hey Duggee’ the sun is doing its best to burn through the rainclouds at 7.30, peeking like a shy teenager to bring forth a dismal grey gloom to replace pitch blackness. It feels like days have passed rather than hours. Switch to the start of the worki

With Duolingo the latest enterprise under fire for a social gaff, how can brands allow their social media teams the freedom to entertain without risking a PR disaster? Article written for Marketing Week, May 2022 Most brands suck at organic social. Their strategies are so turgid and internal content guidelines so prohibitive that Tweets, Posts, Insta pics, videos and TikToks are nothing short of generic, soulless platitudes. With restrictions limiting content to boring compan

How marketers who have lost their jobs as we move towards a near inevitable recession can find their way through the carnage Article written for Marketing Week, 20th June 2022 Sequoia Capital knows a thing or two about making money. As one of the most aggressive Vampire Cockwaffles (or whatever ‘VC’ stands for these days) in the world, they back companies that control $1.4 trillion of the total combined value of the stock market (at least, they did…). When Sequoia sneezes, ev