Washed Up (Up, Down, Down, Left, Right) Shell and the Art of 'Gameswashing'
Following the emergence of ‘Brandwashing’ campaigns, companies like Shell are now trying to 'Gameswash' their tarnished image By Harry...
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Is The Food Delivery App Fad Over? I Hope So. Everyone Loses This Race To The Bottom As Fast Delive
Harry Lang for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service...
From Hero To Zero
When brands f*ck over consumers, ending the relationship is the just start of their problems Originally published by Marketing Week,...
Pulling Power - Pete Davidson Shows The Path To True Brand Engagement
Pete Davidson isn’t ugly. The SNL comedian and actor has the kind of boyish looks that would’ve got him I.D’d well into his twenties and...
Play the gay away - When will sponsors realise they can’t win at the 2022 Qatar World Cup?
Every four years, squads of highly paid professionals gather together to unite the world, hammer their opposition and prove to everyone...
When does ‘edgy’ and 'controversial' marketing go too far?
How to avoid the issues associated with using risque content in adverts, PR and social campaigns It takes a hell of a lot to shock me. A...
Brand yoga: How to be flexible and pivot in the face of recession
There are endless examples of brands that have switched to new business models through circumstance or necessity. The key is to do it on...
Time – the great healer. How Vice industries have worked their way back into public favour
Article written for Marketing Week, February 2021 Lockdown timekeeping in midwinter is a cruel mistress. As I sit with my daughter at 5am...
The question of risk vs. reward for brands on social
With Duolingo the latest enterprise under fire for a social gaff, how can brands allow their social media teams the freedom to entertain...
From ‘the great resignation’ to ‘the massive redundancy’
How marketers who have lost their jobs as we move towards a near inevitable recession can find their way through the carnage Article...
Washed Up (Up, Down, Down, Left, Right) Shell and the Art of 'Gameswashing'
Following the emergence of ‘Brandwashing’ campaigns, companies like Shell are now trying to 'Gameswash' their tarnished image By Harry...
Is The Food Delivery App Fad Over? I Hope So. Everyone Loses This Race To The Bottom As Fast Delive
Harry Lang for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service...
From Hero To Zero
When brands f*ck over consumers, ending the relationship is the just start of their problems Originally published by Marketing Week,...
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