Brand yoga: How to be flexible and pivot in the face of recession
There are endless examples of brands that have switched to new business models through circumstance or necessity. The key is to do it on...
Time – the great healer. How Vice industries have worked their way back into public favour
Article written for Marketing Week, February 2021 Lockdown timekeeping in midwinter is a cruel mistress. As I sit with my daughter at 5am...
The question of risk vs. reward for brands on social
With Duolingo the latest enterprise under fire for a social gaff, how can brands allow their social media teams the freedom to entertain...
From ‘the great resignation’ to ‘the massive redundancy’
How marketers who have lost their jobs as we move towards a near inevitable recession can find their way through the carnage Article...
Can you teach an old BrewDog new tricks?
As CEO and founder James Watt gives £100 million in shares to the beer brand’s employees, is this the turning point that signals a new,...
Ice-cream, activism and puns: How Ben & Jerry’s models purpose in an age of outrage
I spoke with Brittaney Kiefer from Campaign Magazine for this September 2020 article https://www.campaignlive.co.uk/article/ice-cream-act...
Escapism through esports might be leading to societal problems in the future
“All children, except one, grow up.” So wrote J.M. Barrie about Peter Pan in 1911. At the time, it was interpreted as an expression of...
Problem Gambling – Betting’s Dirty Big Secret
How behavioural tracking became a ‘must have’ for online and mobile gaming operators in their efforts to mitigate problem gambling Usain...
Virgin Atlantic files for Chapter 15 bankruptcy - the start of a new age for air travel?
Like many others, I’m waiting the hear back from an airline having had flights cancelled during lockdown. Having endured an overly...
Let’s Get Pivotal
Lockdown is the mother of invention for those wanting to shift their marketing careers - and themselves Human beings are quite adaptable....