The convergence of actual and artificial intelligence is coming – and it feels like we might be gett
This article originally appeared in Marketing Week in Ma rch 2018 Elise Christie’s recent Olympic failure is why machines will never rule the creative world. The recent Winter Olympics in PyeongChang was a marvel of human endeavour. Years of hurt, training and willpower culminating in all too brief moments of blood, sweat and tears. From the early morning anticipation as the curlers exchanged ends, stones and ‘the hammer’ to sense-defying spins over the half pipe, what was on