One of the most popular and shared chapters from ‘Brands, Bandwagons & Bullshit' this is a cheat sheet to help you understand the abbreviations, acronyms and B.S. often eminating from marketing departments.
Sadly, much of it is actually used in real work every day, so if you get confused between SEO and ASO, you;re far from alone.
The book is available as an eBook or Paperback via the big green link below
Yep, you’d usually expect to see this at the back of the book, next to picture credits, attributions, and some other guff. But in this book, it made much more sense to run through some of the terminology, channels, and B.S. that you’ll likely come across in an agency or client-side career sooner rather than later.