Megabrands like McDonald’s and Coke as well as the general public are acting oddly as the world’s shifted on its axis.

Originally published by EGR Intel 17th March 2020 The custom of putting a slice of lemon in the neck of your bottled beer started with both the Modelo and Corona brands at some ill-defined point in history. The supposed rationale behind the embedded citrus plugs range from marketing, through product and into practicality. Some evidence suggests that it was a marketing gimmick to give the beers a Mexican beach vibe when they were marketed to Yuppie Californians in the 80’s. An

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