Originally published by EGR Intel 17th March 2020 The custom of putting a slice of lemon in the neck of your bottled beer started with both the Modelo and Corona brands at some ill-defined point in history. The supposed rationale behind the embedded citrus plugs range from marketing, through product and into practicality. Some evidence suggests that it was a marketing gimmick to give the beers a Mexican beach vibe when they were marketed to Yuppie Californians in the 80’s. An