That was the 'Actually Love' launch video, designed to celebrate the release of Brands, Bandwagons & Bullshit. 

Hope you enjoyed it! And yes, that's me - Harry - acting the dick on my front door step. Happy days.

Kudos to Mrs. Lang for coming up with the idea and shooting/ editing it.

Don't forget to...

 

 

 

If you're still reading, here's some content from the book from the chapter that covers brand strategy, specifically the cheaper way to design and build a new brand architecture...

Do you want to create a new or refreshed brand architecture without being ripped off?  

I remember it clearly – the day I saw the invoice for the brand architecture and guidelines project for one of my former employers, completed by a painfully cool Berlin design agency.

It cost over 1.2 Million euros – and on one of the pages was a strip of Astroturf.

 

So you could ‘feel’ the brand, apparently.

 

Such utter bullshit enraged me, so when I set up Brand Architects in 2017 I swore to maintain a rigorously honest approach with the highest standards and deliver brand and Marcoms projects at a fraction of that cost.

 

After all, a brand architecture project only takes me three weeks (with four more allocated for the design elements) so charging a million bucks for a marketing book about fluff would be a bit crass.

 

In fact, the brand architecture projects I’ve delivered (ten, to date) come in at between two to three percent of that £1 Million + figure – which is much more manageable for most digital gaming brands.

 

To give you a flavour of how that’s feasible, in the table below I’ve outlined the five steps of the process to create a new brand (or refresh one that’s looking a little outdated).

 

Brand Architecture schedule Harry Lang.j