When does ‘edgy’ and 'controversial' marketing go too far?
How to avoid the issues associated with using risque content in adverts, PR and social campaigns It takes a hell of a lot to shock me. A...
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Washed Up (Up, Down, Down, Left, Right) Shell and the Art of 'Gameswashing'
Following the emergence of ‘Brandwashing’ campaigns, companies like Shell are now trying to 'Gameswash' their tarnished image By Harry...
Is The Food Delivery App Fad Over? I Hope So. Everyone Loses This Race To The Bottom As Fast Delive
Harry Lang for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service...
From Hero To Zero
When brands f*ck over consumers, ending the relationship is the just start of their problems Originally published by Marketing Week,...
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