Escapism through esports might be leading to societal problems in the future
“All children, except one, grow up.” So wrote J.M. Barrie about Peter Pan in 1911. At the time, it was interpreted as an expression of...
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Problem Gambling – Betting’s Dirty Big Secret
How behavioural tracking became a ‘must have’ for online and mobile gaming operators in their efforts to mitigate problem gambling Usain...
Virgin Atlantic files for Chapter 15 bankruptcy - the start of a new age for air travel?
Like many others, I’m waiting the hear back from an airline having had flights cancelled during lockdown. Having endured an overly...
Washed Up (Up, Down, Down, Left, Right) Shell and the Art of 'Gameswashing'
Following the emergence of ‘Brandwashing’ campaigns, companies like Shell are now trying to 'Gameswash' their tarnished image By Harry...
Is The Food Delivery App Fad Over? I Hope So. Everyone Loses This Race To The Bottom As Fast Delive
Harry Lang for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service...
From Hero To Zero
When brands f*ck over consumers, ending the relationship is the just start of their problems Originally published by Marketing Week,...
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