Finding the missing link between teenagers and adultsOriginally written for Marketing Week, July 2019 Fractured skull fragments hewn from a rock on the Mani peninsula in the Grecian...
New tech for old problems: how to keep up with the disruptorsOriginally published by Campaign Magazine in October 2015 Can marketing innovate alongside era-defining brands? It's getting to the point...
The five most elusive emotions in advertisingThe most effective advertising triggers consumers’ emotions, but brands with mundane products find it hard to achieve – with these being...
All They Want For Christmas Is YouCharities are feeling the pinch of the cost of living crisis more than most - and it's those they support who will have to pay....
Washed Up (Up, Down, Down, Left, Right) Shell and the Art of 'Gameswashing'Following the emergence of ‘Brandwashing’ campaigns, companies like Shell are now trying to 'Gameswash' their tarnished image By Harry...
Is The Food Delivery App Fad Over? I Hope So. Everyone Loses This Race To The Bottom As Fast DeliveHarry Lang for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service...