I had a look at some of the things I’d been working on recently and realised that between a couple of White Papers, a strategy doc and a brief on the upcoming EU General Data Protection Regulation, they all had one thing in common. Everything came across as if it had been drafted by the most cynical, doom mongering, dilapidated crone ever to have put gnarled fingers to keyboard. It was a little disturbing at first - that was until I remembered that I had a birthday coming up

This article originally featured in Campaign Magazine in April 2018 My first break into the advertising world was a two week student placement for Saatchi & Saatchi back in 1998 – a fairly unfortunate piece of timing, with hindsight - joining the belt-tightening period of a previously extravagant, high-living industry. Gone were the absurd tropical photoshoots, replaced instead by the burgeoning use of Getty Images and Photoshop. No more lavish expense accounts (under the top