Fair Game – The fading presence of manners in advertisingOriginally published in Marketing Week 2018 My first break into the advertising world was a two week student placement for Saatchi &...
Star wars – the highs and lows of hitching your brand to a celebrityOriginally published by Marketing Week March 2018 Kids. Animals. To that list you may as well add ‘celebrities’ as entities you should...
Harry Lang of Brand Architects discusses the future of esports betting with Rebecca Liggero of Calvihttps://calvinayre.com/videos/harry-lang-understanding-target-market-critical-esports-success-video/
All They Want For Christmas Is YouCharities are feeling the pinch of the cost of living crisis more than most - and it's those they support who will have to pay....
Washed Up (Up, Down, Down, Left, Right) Shell and the Art of 'Gameswashing'Following the emergence of ‘Brandwashing’ campaigns, companies like Shell are now trying to 'Gameswash' their tarnished image By Harry...
Is The Food Delivery App Fad Over? I Hope So. Everyone Loses This Race To The Bottom As Fast DeliveHarry Lang for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service...