BT - what's in a name? As the telecoms giant underwhelms with its new logo, how important is excBT, the institutional multinational telecoms group formerly known as ‘British Telecom’ is the latest conglomerate to inject some life...
Harry Lang interview with EGR Marketing to discuss the Gamble Aware 'Bet Regret' campaignEGR Marketing:- How effective do you think the Bet Regret campaign has been? HL:- The campaign by ad industry stalwarts (and my first...
From shock to acceptance - Planning a marketing career in a fractious economyWhether agency or in-house the average marketer will change jobs numerous times in their career, apparently more so than other more...
All They Want For Christmas Is YouCharities are feeling the pinch of the cost of living crisis more than most - and it's those they support who will have to pay....
Washed Up (Up, Down, Down, Left, Right) Shell and the Art of 'Gameswashing'Following the emergence of ‘Brandwashing’ campaigns, companies like Shell are now trying to 'Gameswash' their tarnished image By Harry...
Is The Food Delivery App Fad Over? I Hope So. Everyone Loses This Race To The Bottom As Fast DeliveHarry Lang for Marketing Week It sounded so good in theory. People love low cost/ low hassle solutions and even better, having a service...