The Essential Marketing Book For Anyone Who Wants To Understand How Marketing,
Advertising, PR & Media Work - From Graduates Planning Their Career To Flummoxed Professionals
‘Brands, Bandwagons & Bullshit’ by Harry Lang is available to buy as a paperback and ebook on Amazon. It was written to help anyone considering a career in Marketing, Advertising, Media or PR and for those who want to learn, from the ground up, how these creative disciplines work.
Rory Sutherland, Vice Chairman at Ogilvy, said: -
"I noticed that this book ingeniously starts with a glossary - which was recommendation enough. But it gets even better from there on.
I'm really enjoying it".
‘Part 1: Getting Started’ covers the basics of strategy, channel marketing and the things you need to know before applying for your first job whilst ‘Part 2 – The Marketing Bit’ branches out into the strategy, tactics and campaigns that brands employ to give them an edge (or sometimes get it very, very wrong).
This isn’t a ‘self-help’ marketing book, nor does it profess to hold all the answers. It’s a brutally honest account of the marketing world that will help you avoid making the same mistakes as the author.
You can get in touch with Harry via his social pages: -