The Essential Marketing Book For Anyone Who Wants To Understand How Marketing,
Advertising, PR & Media Work - From Graduates Planning Their Career To Flummoxed Professionals
‘Brands, Bandwagons & Bullshit’ by Harry Lang is available to buy as a paperback and ebook on Amazon. It was written to help anyone considering a career in Marketing, Advertising, Media or PR and for those who want to learn, from the ground up, how these creative disciplines work.
Rory Sutherland, Vice Chairman at Ogilvy, said: -
"I noticed that this book ingeniously starts with a glossary - which was recommendation enough. But it gets even better from there on.
I'm really enjoying it".
‘Part 1: Getting Started’ covers the basics of strategy, channel marketing and the things you need to know before applying for your first job whilst ‘Part 2 – The Marketing Bit’ branches out into the strategy, tactics and campaigns that brands employ to give them an edge (or sometimes get it very, very wrong).
This isn’t a ‘self-help’ marketing book, nor does it profess to hold all the answers. It’s a brutally honest account of the marketing world that will help you avoid making the same mistakes as the author.
You can get in touch and follow Harry via his social pages: -